Pete Arnold
CEO
Pete has helped increase sales for many dozens of high technology companies and professional services firms. He personally knows editors, reporters, columnists, and industry analysts throughout the United States, Canada and Europe. Since founding Peter Arnold Associates (PAA) in 1987, he has arranged countless interviews, secured placement of hundreds of stories and news items, and written more than 300 articles that have been published on behalf of PAA clients. He has worked very closely with regional and national broadcast outlets, a great variety of online media sources, and he has conducted editorial and analyst tours on both U.S. coasts, as well as news conferences and other special events throughout the nation. Pete has also provided crisis management and damage control services for a number of organizations. Pete has written 11 non-fiction books published by Doubleday, Harper & Row and Little, Brown, edited several other books, and he has been a Writer-Producer at Universal Studios in Hollywood.

Laure Kesner
Senior Vice President
Laure has worked closely with Pete Arnold in handling a wide variety of marketing and public relations services for almost 20 years. Laure negotiates with editors and reporters daily, placing articles, arranging interviews and seeing that deadlines are met and stories run as scheduled. Laure works with a broad range of clients in the high technology, professional and financial services, higher education and healthcare industries. She coordinates special events strategies and tactics, and oversees many of the meticulous details involved with the day-to-day activities on behalf of PAA clients. Prior to joining PAA, Laure was Director of Marketing/Advertising and Personnel for the Brookline Savings Bank, Brookline, MA.

Jennifer Fiorentino
Vice President

Jennifer previously held the position of Director of Public Relations & Communications at Dean College in Franklin, Mass., where she was responsible for all marketing, public relations, and branding activities. She was responsible for positioning DEAN as a choice institution for academically challenged students. Her work played a pivotal role in raising the profile of the faculty and staff at DEAN through local and national media outlets. Jennifer began her career as a reporter for The Free Press of North Attleboro, Mass., before working at KFDX-TV in Wichita Falls, Texas, as a general assignments reporter. She has also worked in radio stations in Providence, RI and Attleboro, Mass., as well as daily newspapers in Massachusetts. She spent a decade working for AAA Southern New England, building and maintaining its member publications, mailed to nearly two million members each month. She is a graduate of Johnson &Wales University in Providence, RI, where she earned a baccalaureate in Marketing. She also attended Brown University, where she was awarded a certificate in management studies.

Adriane Dean
Associate

Prior to joining Peter Arnold Associates, Adriane worked as a journalist and editor in both magazine publishing and online web editorial. Most recently, she worked as an IT technology site editor at TechTarget where she researched, developed and edited articles for online publication. Adriane also worked as a freelance business journalist, researching clothing apparel companies for private investment firms and has been a contributing writer for Offshore Magazine for the past three years. After receiving a B.A. in Journalism from Boston University, Adriane taught English at the Newman School, a private preparatory school in Boston, where she developed a journalism class for high school seniors. She also taught basic literature and creative writing to high school ESL students.

 

 

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